If you are a blogger, blog commenting is surely a strategy to follow.
Why? Is it because everyone talks about blog commenting?
Or is it because your fellow bloggers are actively commenting on blog posts of other bloggers?
Perhaps yes – as you can see, those bloggers that do blog commenting consistently get to the top quite easily.
But that’s not the only reason to do it. Not just because your fellow bloggers are doing it.
I know, every blogger has this idea in the back of their mind – to leave comments on other blogs.
But it can be a challenging thing to do consistently – the main reason being lack of time.
“I have no time” is the easiest excuse anybody can give to not do anything.
But, if you get past that excuse and actually do it, the results can be amazing.
Blog commenting is one such piece of action that you should do in your online business to reap awesome benefits.
If I have not convinced you enough, I briefly list the benefits of blog commenting – as I see it – in this blog post.
Nevertheless I agree that even if you are pretty convinced, if you don’t have a system in place, you cannot be consistent with blog commenting.
Which is why I have shared the exact system that works for me in this blog post.
For now, let us talk about its benefits.
Build genuine relationships
I’ve said this many times in many occasions; but I will repeat it here.
The most enjoyable thing that I do in my business is connecting with new people!
I LOVE that and that’s one of those things that doesn’t feel like “work” to me.
Blog commenting is actually a portal to help me make those connections.
And blog commenting is enjoyable in itself. Only if you don’t force it upon yourself.
Then it becomes a chore. And subsequently, it gets to feel like “work”. Then your blog comments sound more like being left for the sake of it!
And at this point, the time and energy you put into blog commenting goes waste and you too stop enjoying it.
You should actually use blog commenting as a portal to meet new people and connect with them.
As a first, you can establish a relationship with the blog owner if you visit his/her blog regularly and leave comments.
Since you will be exchanging opinions, carry on with conversations, appreciating each others’ work, it is pretty easy to break the ice and start a genuine relationship with any blogger this way.
Second, you can also strengthen current relationships.
You do know about branding, right? It is a way of establishing a trait that belongs to your company/business in the minds of your target audience.
It can be your company/blog name, a logo, a picture of you – whatever.
But there should be a branding that you do consistently for your business.
This way it will be much easier for you to communicate with your clients and target audience.
They will be easily able to relate to your website or a product when they look at your brand establishment.
With blog commenting, you can do it with your comment voice, your gravatar image, your name and so on.
Trust me, it is much easier this way.
Easily make yourself an authority in your niche
While you do blog commenting, you voice your opinion all over the internet. You appear in multiple blogs in your niche.
People get to see your face in multiple blogs and read your expert opinion (assuming you leave awesome comments).
But when you don’t comment and just blog on your own website, people can only see your face and read your expert opinion on your blog. Not elsewhere.
Blog commenting puts you in the radar of the readers in your niche.
When they think about someone to ask for help or expert advice, it is much easier to have them remember your name/face if you are familiar via blog commenting.
An added advantage is the “easy” factor.
All the above mentioned benefits apply for guest blogging as well – but guest blogging is a higher profile thing when compared to blog commenting.
You need to have established a relationship with the host blogger, pitch your guest post idea and have it approved, blog post accepted and published before you can go “live”. But blog commenting is a lot easier.
You can just pop in, say hello and cast your opinion on any blog without having to go through stages of approval.
And you don’t also have to prepare a high quality guest post carefully.
You can casually drop in and leave a comment – of course, a high quality, insightful comment I assume – and win everyone’s attention.
And, I don’t have to mention that consistent blog commenting will help you land guest blogging opportunities with much ease.
Get leads and close deals
You surprised? Don’t be.
There are various examples of leading bloggers who were able to skyrocket their blogging success just with blog commenting.
And that includes getting leads and closing deals!
I always rely on blog commenting and guest posting as a way to connect with new peeps.
Well I don’t say hello and start a conversation in a guest post or a blog comment – I do that in an email, of course.
But instead of sending out a cold email, I break the ice and make myself recognizable via a blog comment or a guest post.
And then, when people approach me for enquiries on my services or when I approach people, it is easy to get the conversation going because we sort of know each other beforehand.
Also by consistently making blog comments around, I establish my authority and my target audience get to know my expertise in the field.
This has helped me open up a lot of service enquiries and product sales.
It is because, instead of having to establish my expertise and authority to my blog visitors anew, that part is already completed for me through my blog commenting.
Keep yourself up-to-date in the industry
When you are on a mission to comment on blogs, you naturally have to read numerous blog posts, right? And that keeps you up-to-date in the industry without you putting extra effort.
You will realise that this is a sweet by product of blog commenting.
You don’t have to carve out a special time slot each week to catch up with the happenings in your niche. When you are into blog commenting you naturally have to read a lot of blogs in your niche.
And that keeps you updated. You also stay up to date with your fellow bloggers.
Spy on your fellow bloggers and learn
Yup, yup. When you are into blog commenting you can easily spy on your fellow bloggers (note that I used fellow bloggers instead of competitors).
It is in general a good practice to keep tabs (or… ahem, spy) on your fellow bloggers.
You might want to observe what your fellow bloggers are up to.
This won’t be possible if you cave in and only publish blog posts on your own site.
You can observe and learn from the others only by visiting the blogs of others.
Now go on, and start with blog commenting
I always highly recommend both beginner and advanced bloggers to do blog commenting. It has got a lot of benefits.
So don’t miss out on the benefits.
I can understand that you might not have time everyday to leave comments – but try to carve out a few minutes each week to catch up on!
If you want to know how to be consistent with blog commenting despite your tight schedule, read this post!
And, if you want to be consistent with ANYTHING you do with blogging, watch this video:
Now comment on – start your blog commenting by leaving a comment on this post.