Social sharing plays a major role in content marketing, don’t you agree?
A very big share of your readers hang out on social media! And if you fail to be present there, you are missing out.
Now, when I say social media, there’s a lot – Twitter, Facebook, Google+ and much more!
You don’t have to be everywhere. Just pick where most of your audience hang out and you’ll be fine.
Having said that, it is not just enough if you promote your content on certain social media platforms (although that helps!).
But you have to create content that your audience are willing to share on social media content.
What makes shareable content?
Well in this post I am going to discuss just that thing.
Instead of giving you a theoretical lecture on what makes your content shareable, I will tell you what you have to do to in order to make your content irresistibly shareable.
Creating shareable content is not rocket science. It is just an art.
And you probably already have all that takes to create shareable content.
You just have to place the right elements in the right place – and you’ll be fine.
Let’s get to the meat now.
Know what your readers want and just deliver it
This is probably the most boring piece of advice you’ve heard. But have you implemented it?
If not, do you know how to implement it? That’s the question!
If you directly deliver what your readers want, they’ll be so excited to share your content without a second thought.
I’m like that. And I’m sure you are like that.
Think about it. If you see an article that just relates with your problems and/or provides the right solution, wouldn’t you be excited to share that piece of content with the world?
It is because of this one simple reason:
People want to look smart in social media. They want to prove their circle of fans that they share useful content.
So if they come across something that they can resonate with, and if they find that piece of content useful, they’ll be sure to share it.
Right, so how to implement this?
All you have to do is look around and find what your target audience are looking for.
Quora is a great place to start with. Just type in your keyword and see what questions are people asking around that keyword:
Now take a look at those exact phrases. All you have to do is create content to talk about those problems, provide solutions – whatever – and make sure to use those exact words in the title and inside the content.
Now this will make it quite easier for people to relate the content to their feelings. And that’s what you need to make your content shareable.
You don’t have just Quora. You also have lots of other places to look around:
- Social media discussions
- Blog comments
- Forums in your niche
- Content syndication sites
These are a few places to start with!
Always create great content
This is another piece of boring advice you’ve always heard about.
But have you implemented it yet? Do you know how to create great content for you business?
If not you are in big trouble!
I tell you this because, great content is the currency. It is the King (another boring thing you’ve always heard).
I will not tell you that creating great content is easy. It is not really easy.
Content that you create quite easily, just like that, won’t be great – you will have to put some real effort into your content to make it great.
But you’ll get used to it once you practice creating great content for a while.
So how to implement this?
I am not going to elaborate everything here, since that is not the scope of this post.
But I have a handy course for you that will teach you all the bits you need to implement this.
Provide practical, actionable tips
It is not just enough if you create content that your readers can relate to.
You have to provide them with practical solutions to their problems.
Taking about a problem is one thing – and it is important, I do agree.
But providing a solution or a way out to the problem is more attractive, right?
That aspect will make your content shareable in social media.
That’s what will make your content useful.
And when people see a solution to their problem, they will feel proud to share your content in social media because it makes them feel good.
Provide step by step tutorials with screenshots. Better show them how to do things in a video. That would be super cool.
Kick start the sharing process by sharing it yourself
This is quite important.
Even though here we are talking about your readers sharing your content, it is very important that you make the first move.
If you don’t share your content yourself, how can you expect others to share?
Start the sharing process without any hesitation. And have a social media marketing plan – a calendar or some sort of a system that helps you to partially automate the process.
You might want to use certain social media tools to help you with the process.
Promoting your content on social media immediately after publishing is highly crucial. But that’s not enough.
You will have to have a plan or a system to share your content on social media by promoting your old content as well – so your readers get ample supply of all the good stuff.
But don’t go overboard on this.
You will look spammy if you keep on promoting your own content on social media. Which is why you should also share worthy content from other bloggers – this is very important.
Your goal should be to provide a constant stream of useful content to your followers on social media – and that should include about 30% of your content.
Make your content easily shareable
Although this tip is not directly related to “content” as such, this is worth mentioning here.
If you don’t make sharing easy, you shouldn’t expect your readers to share your content for you!
Use a social sharing plugin like Social Warfare to spice up the social sharing department.
Find out the social media platform that is suitable for your niche (and where your target audience hang out most) and have those sharing buttons enabled on your blog posts.
And yes, the sharing buttons should be prominently visible. This is a no-brainer (yet, most blogs miss this crucial aspect).
Finally, make sure the social sharing buttons display well on mobile devices!
Don’t miss out on social media!
Social media is big. And if you ignore it, you are missing out a lot no matter how much great content you create on a regular basis.
Social media plays a crucial role in making your content visible to readers. It gets your content in front of more eyeballs.
I don’t think it is a smart idea to ignore social media altogether (thinking its waste of time).
And if you want your readers to share your content in social media, you have to create content that is shareable.
People just won’t share any content – they’ll only share content that’s worthy to be shared.
Implement the tips discussed in this post, and I’m sure your readers will love to share you content!