Last updated on February 8th, 2018 at 10:17 am
Without marketing, a business is nothing.
No matter how much value you provide and how much you stand out, if you don’t let people know about your awesomeness, you won’t be found by them.
Build it and they will come no longer works. May be because there’s too much information and too many businesses out there.
But don’t get disappointed just because you have too many businesses similar to yours.
Every business has a unique purpose and so does yours.
So if you managed to find out your UVP and if you managed to position yourself in the market, you can rock it.
You can stand out and let people know about your awesomeness, quite easily.
Now whenever I say “let people know” – there comes marketing into the picture.
There are countless online marketing ideas using which you can market your home based business blog.
But I won’t be overwhelming you with all those ideas – not to mention most of them are not only crappy ideas but also will make you look like a spammy marketer.
I’m a fan of minimalist approach and always will be; which is why I’ve shared only 4 ways to make money with a blog in my report “Can I Really Make Money Blogging” – the ways that worked for me – tried and tested on me.
I’m seriously not a fan of 100 ways because I’m sure if I give you 5 or 10 ways to you I won’t overwhelm you and you will be interested in taking action!
So let’s dive in to see what small business marketing ideas I have to for you!
#1 Building Authority
Here, we are talking about home based business blogs and not blogs that are anonymous sites that sell products or earn through advertising or affiliate commissions (most commonly called “niche sites” – but that name also applies to authority blogs – that’s a different story).
So, in my opinion, when there’s a business, there’s a brand. And there’s authority. People don’t buy stuff or do business with anonymous people.
People don’t take the words of anonymous people; but they do trust and listen to authorities.
And with authority, there comes marketing power. I mean not just “any” marketing, but marketing with “power” – that’s just powerful.
When you become authoritative in a niche, your online business marketing becomes much easier in fact.
When you are a person who is considered an authority and as a go to person for advice in a particular niche, people will line up to promote the content you publish (and of course, to buy from you).
So, how do you gain authority?
There are various possible ways to gain authority in a niche in a quicker manner.
But it is also important that you don’t settle down for a quick authority that lasts for a few months and then everybody forgets about you.
The kind of authority I’m talking about here is long lasting authority that will help you with marketing your business almost on autopilot.
Sounds interesting, right? OK so here’s how you build online authority.
Yes with value comes authority and not many people agree with me on this.
You don’t have to wear branded suits and you don’t have to spend a million dollars in marketing your online business, but if you simply provide awesome value, you will be “known” for that.
You can provide value in various ways! Your content on your blog is the first place to start with.
And then when people reach out to you via email or via social media, provide value even outside of your blog.
You should be known for the “kind” of valuable content you produce and this alone will earn you authority – not only in the minds of people but also in the eyes of search engines.
You publish high quality valuable content on a topic and both people and search engines will look at you as a go to person on the topic!
Expand your knowledge
You cannot simply try to become an authority on a topic or provide high quality content without really knowing stuff!
Knowledge comes first and without that you won’t be able to build authority – I mean, you can’t fake it, right?
So make sure you have in-depth knowledge in your niche.
You don’t have to be an “expert” to start with, but it is really important that you don’t settle down with your shallow knowledge.
You have to continuously spend time and even money on educating yourself and expanding your knowledge in the niche.
You have to keep yourself updated.
Connect with people
Now, this alone does not work to building authority.
I mean, you cannot be a person who provides no value and try to gain authority by simply connecting with other authorities.
This method works only if the above two are already in place, that is, (i) providing value and (ii) expanding your knowledge.
We all know that running a business is never a one man or a one woman show. You have to involve people.
Now, there are two types of people that you’d want to involve.
- The other authorities in your niche – who already have experience and authority. These people will be your peers and pals and will also provide advice, assistance and support!
- Your potential customers – people for whom you are building your business.
OK so now let me move on to the next big thing when it comes to marketing your online business.
#2 Content Marketing
Creating content that people and search engines love makes your content marketing much easier.
Of course, throughout this section, I’m assuming you are creating killer content. That comes first.
Without quality, no matter how much marketing you do, it’s not gonna work.
And even more, you are just going to “invite” people to look at your crappy content when you market your crappy content.
So here are the tips that worked for me.
Create useful content
Useful content is something that fills the gap. It tells people something that they didn’t know.
Or it tells them how to do something much more effectively than they’re doing now.
Or you can provide creative ideas to give the already existing methods a good twist – just to make it more effective, much enjoyable or to turn the tables – whatever.
People like to learn new things and if you are there to provide something new and useful, you got it.
When you create useful content, it is easy for you to stand out.
And, whenever I say “new” you don’t always have to invent something. You can give an old boring idea a new color and people will love it.
To help you with creating great content for your blog, I have an exclusive e-course. Check it out by clicking on the image below:
Create findable content
It is really important that your content is findable by people. So how do people find content online?
A majority of the “findings” do happen via search engines and some do happen via other means such as social media. But for now, let’s focus on making your content findable in search engines.
In order to write findable content, you have to first find out the right keywords that people in your niche type into the search boxes when they need to find out something – it could be more information, a solution to a problem, an easy way of doing something and so on.
But you gotta find those “keywords”.
I use two tools on a regular basis to find out the right keywords and create content that is findable: Semrush, Keyword Tool.
Create content that is sought after
Again, you will need to use tools like Semrush, or Google Keyword Planner to find out the most popular search terms.
I can go on with “teaching” you how to find out the hot keywords, but that’s out of scope of this post. I’ll write a dedicated post for this topic.
And, content that is sought after easily converts!
#3 Building Rapport
I’ve always said time and time again (wherever I write) that the contacts you earn with time are golden.
The number of (genuine) contacts you have, will make it easier for you to market your online business blog.
But building rapport is far more than just gaining contacts or introducing yourself to contacts.
By building rapport you are not only building contacts. You are building genuine connections. That’s really special.
That is, I’m not saying that if you build rapport with people, you will become a great marketer.
I mean to say that your business will have this nice feature automatically built-in and it will be seamless.
As I said earlier, people buy stuff and do business with real people they can trust; you can easily build that trust factor when you have a connection with your potential customers!
I have this related video where I talk about building rapport with your email subscribers – although quite not directly related, you could certainly use the tips (and given that the next tip is email marketing!)
#4 Email marketing
Most people still think email is old school. It doesn’t matter if its old school or not, the plain fact is that it still works GREAT – greater than most marketing “tactics”.
With email, things get more personal – kind of one to one.
Plus you get the privilege of landing into your potential customer’s inbox DIRECTLY. Isn’t that a great opportunity?
I can go on and on talking about email marketing! Coz I love it so much! Coz it still works 🙂
Since elaborating on email marketing is not the particular focus of this post, I will point out some of the resources:
And yes, I do highly recommend a premium autoresponder service like Aweber or Getresponse.
Here are a couple of posts that will help!
#5 Social Media Marketing
Social media is best known for its capability to distract. I’m not kidding.
How many times have you read in any “productivity” or “time management” related article that you have to shut down social media sites before you can actually get any work done?
Nevertheless, they are awesome avenues to market your online business. Why? Because your potential customers hang out there.
Connect and market your content (automagically)
And have you forgot the fact that social media is a place to connect (and build rapport)?
It is a place where things get a bit informal and gives more room to connect and breathe.
So instead of being a “punch on the face” marketer, you can be quite casual and friendly while you promote your business on social media.
Market your content in a variety of ways!
The second advantage is that every social media platform is different – so you get variety of ways to promote your content. And you must absolutely leverage this variety!
Be it tweets, adorable pins, funny updates or videos – you got it!
You can leverage a single piece of your content, give it various forms and spread it across the social media avenues for people to be received as per their preferred taste.
Use the 70/30 rule
Signing into social media accounts and posting ONLY your content is plain boring. No one will listen to you!
I mean, how do you expect to provide quality, and keep your followers informed and educated only with your own content?
And how do you expect to grow your business without appreciating your pals?
If you are asking me:
Jane, they’re not my pals! They’re my competitors and you want me to promote their content 30% of the time I do my social media promotion?
You are wrong and wrong!
They’re not your competitors – they’re your pals!
And I didn’t tell you to promote other content 30% of the time, but you have to promote others’ content 70% of the time.
Trust me on these two!
Small business marketing ideas: Takeaway
As you’ve read in this post I have not overwhelmed you with a 100 online business marketing ideas!
I’ve given only 5 EFFECTIVE strategies that will help you rock with your online marketing – seriously!
Here they are:
1. Build authority (in your niche)
2. Content marketing
3. Build rapport
4. Email marketing
5. Social media marketing
I’ve also given you ample tips and ideas on “how” to do these effectively.
While there are hundreds of ways to market your home based business, why did I choose these five?
Coz I know these five strategies are really effective and they work great if you consider the long term effects!
Once you cross a particular threshold, these marketing strategies will demand relatively lesser time from you (except content marketing), while at the same time, your marketing output (ROI) will increase exponentially!
But yes, initially you have to be determined to put in time and effort until you reach that threshold!
Let’s talk about the rest in the comments below. I want to hear from you.
Donald Thomas says
Hi Jane – Always enjoy reading your posts. They are very informative. I think that while all the points you made are valid and true the two most important, to me, are building authority and rapport.
I always get excited when someone signs up for my list or registers for my site. That means that I said something right and connected with them.
Will check out Semrush, that is unfamiliar to me.
Jane Sheeba says
Donald, I can relate to that feeling. Yes it feels so great, no matter if it is the 100th subscriber or the 1000th subscriber – when someone real signs up, a connection is established there!
Semrush is a cool tool and is one of the most important ones in my SEO toolbox 🙂 The only downside is that its bit pricey, but it is totally worth it!
Suresh Khanal says
It’s a useful post full with insight.
Social media marketing rocks great and I guess you can see results pretty sooner. You’ve focused on email marketing too! Do you really think it still works? Don’t you think the email receivers simply ignore the following emails once they’re gone through your couple of emails. Most of the people are looking for solution and once they get it, they are happy. Will it force them to receive and open every emails you sent? Don’t you think it’s been time to move on?
Jane Sheeba says
Hey Suresh, email marketing DOES work. The only set back as of now (and I guess which is why you’ve asked this question) is the drop in open rates because of the new gmail tabs. But if you find a way to educate your readers/subscribers to add your emails to the primary tab, the issue will fade off quite soon!
As to people not caring about your emails – yes there are some people who just sign up for the freebie and then stay dormant. Be ruthless in getting rid of such dead weight. But if you keep your autoresponder series interesting and useful, people do stick with you and respond!
Daisy Coleman says
Great article!! I am so glad that email marketing came under your top five! Email is a tried and tested method that has been around for years, but it really does work work. It is cheap, you can target particular criteria, you can even track the performance. There are so many benefits, the list is endless…I enjoyed reading this, thanks!
Pst Bless says
Thank you madam for this awesome post, i love it.
Christopher James says
Love your tips. So spot on! If we want our online business to succeed, we need to position ourselves as an authority and continue to provide value.
Nishant Srivastava says
Gaining Authority is the most difficult task, and most of the bloggers fails in gaining authority, if you want to run your blogging career for long term you have to fix your self with an authority blog, if you are focusing in small incomes then you will earn same in whole life.
We should always think big!
Thanks for sharing these tips, I think all these tips covers everything for a successful blogging career.!
Bullet points on home based business i do agree that content is the backbone for every blog it’s should be written well and slideshare which you have share about semrush really cool which i have not tried i have been using longtailpro for my content preparation which feeling good with the result too hence i need to focus on competitor analysis need to have an trial with semrush can you suggest what other keyword tool you normally for keyword research other then Google keyword planner
Awesome points and great write up, the thing is im really poor when comes to online marketing as i think it’s consumes more time.
Anyway thanks for sharing.
Hello Madam Jane,
With this coming from you, what more can be added? I like those point s you raised Madam Jane.
Providing value is of course the way forward. No one will of course fall for cheap value! Thanks a lot Madam Jane for these interesting pieces of advice.
Emmanuel MBA says
Hello Jane, how are you? I love sincerity and that was what you gave here. Knowing that promoting your content is not all that easy, I mean: knowing its not a day’s job, stirred up a kind of courage in me – to put good effort to my work. Thank you.
Fred Horstman says
Jane, your posts are so full of information. I have unsubscribed most of the other people. I just need you.
Steven J Wilson says
These are some really good tips.
It’s all about finding the right “recipe”. The social media strategy will be completely different from another blog even if they are getting the same results. It’s about experimenting and finding what works best for your blog.
The days of cookie cutter marketing are long gone : )
Hamza Sheikh says
No doubts that every business need marketing touch, and a product without marketing it is just anonymous for every new customer.
Gaining authority is very important in the online business, because you will need that every time you want someone to click on your buy button or provide you some of their private / personal information.
I have seen many great products that are out in public, majority of people are not aware of their uses and features.
Email Marketing is also a good approach to reach more and more customers, but to take a start you don’t need an emailing list. All you need is your product ready with awesome stuff and features.
Harshil Barot says
Awesome Post 🙂
Learn A Lot’s of Things of Blogging..
Thanks a Lot for Sharing your Knowledge with us.
Ankush Katiyar says
Social media is the one which I found more effective and productive over other strategies. Might be social media worked out better for me, but yes I focus more on it when it comes to branding and promotion.
Loved the other ways as well. Soon going to try out some of them which you mentioned above. Thanks for sharing..
Juan Samsel says
Hello, this is an awesome post, great article sharing I have learnt from here many good things related to social media marketing, thanks for sharing I hope you share more such article, let me follow you to stay tuned.
this is a very informative article. Most of the ideas are already read and implemented but 301 redirect an expired domain is somewhat new for me.
I have read them to use for PBNs but 301 redirection is worth trying. I’ll implement this asap.
Freddy G, Cabrera says
What a valuable blog post!
You are right, without enough marketing, you will not get very far online with your blog and any digital business that you want to build.
I implement the 80/20 rule.
I spend 20% of my time creating epic and super valuable content for my niche audience, and then I spend 80% of my time promoting that content all over like a maniac!
It is super important to understand this simple strategy if you want to build a successful blog online. This is what has helped my blogs succeed in my niches.
Thank you for sharing these valuable tips!
Best regards! 😀
Gianna Schiavone says
Jane, great article – thank you for sharing. I have been doing some research on content marketing and would like to reach out and tell you thank you for sharing. So informative!
Stefan Alexander says
Hi Jane! Great advice here. I actually love the idea of networking and I’m trying all the time to be better at it. I don’t believe it is possible for any blogger or business to make it in the online world without a good network. When others connect together, they can create great things as they collaborate. There are a lot of opportunities for bloggers to learn from each other and expand their reach. It is so cool to do so, especially when you are just starting out. Thanks again for this amazing content!
first of all thanks for publishing this article. My query is that how to boost referral traffic to our blog organically without running any ad?
Wali dad says
Some great ideas here . Actually promoting your content is by far the best tool i learned to market your business on social media. Bookmarking your site for further quality posts. Keep doing the good work Jane.
I love how you really address the whole subject of online marketing ideas in a very thorough way. You make a lot of excellent point and demonstrate how to do social media well with your tweetable quotes. Very nice!
Very Nice article here. Thanks for this valuable tips. Most of the online business shut down because of the right strategy and great ideas to implement. Thanks for widely published here.