Last updated on May 16th, 2022 at 06:02 pm
Email autoresponder – It’s an awesome tool that keeps email marketing alive. Not to mention, its so mistaken these days.
Many people think that one of the major benefits for the sender is “Money”. That’s why they say “the money is in the list”.
That’s not wrong. But that’s not the sole purpose.
From my point of view, list building should be done primarily for building relationship and rapport with your customers/readers and then you should also be making money out of your list by offering quality.
Now the biggest question here is which comes first – building relationships or making money using an email autoresponder?
The answer of course is NOT something similar to that of the famous question: Chicken or Egg? – But most bloggers mistake it for one.
I am sure it doesn’t work the other way now-a-days, given that people are fed up with sales emails and can easily smell you if you’re a sales person.
If people find that they can get value from you and if they come to know that you treat them in a special way, sure you won’t have problems in recommending stuff to them and making sales.
So it all comes down to a point where you should think about using email autoresponder for your subscribers’ benefit, instead of yours.
The basics of email autoresponders
Interacting with your subscribers is important if you want to keep yourself and your blog updated to suit their preferences.
However, if you are dying to reach a significant subscribers figure within a short period of time, then the temptation to exchange emails with the others’ list can become a serious issue.
Email marketing is also a very important part of your promotional/marketing campaign in general – say you’d want to promote a blog post or an offer at your blog and so on.
Effective email marketing requires a competent email autoresponder to work on the various aspects like list building, leads collection and email distribution.
It is actually sheer intelligence to use the various developed technological tools to ease these essential labors of blogging.
One of the shiny effective email autoresponders that I use is Aweber (aff link) (and the other one is GetResponse (aff link)). I’m so glad I’m using it.
You can try Aweber for free for the first month (fully functional account), by the way.
Or if you’re on the fence, you can read my honest review about Aweber and my comparison of Aweber with the other famous email autoresponder Mailchimp here
An email autoresponder can handle the work of providing your readers/subscribers with awesome information within a fraction of the time it will take to attempt it manually and in a more organized way, too.
You simply have to know of the handy ways that you can incorporate this efficient tool in your work process.
Here is a brief list of four simple ways to help you build rapport with your subscribers.
Relevant links that I talk about in the video
1. Aweber or Mailchimp – http://www.janesheeba.com/aweber-mailchimp-best-email-autoresponder/
2. Why I use Aweber? – http://www.janesheeba.com/why-aweber/
3. My blog maintenance service – http://www.janesheeba.com/blog-maintenance
4. My blog setup service – http://www.janesheeba.com/wordpress-blog-setup/
5. My Thesis theme review – http://www.janesheeba.com/thesis-theme-review-seo-guide/
Designing helpful courses or products that you can offer via an effective email autoresponder
When your subscribers register for your email list, you must make it worthwhile for them.
It is true that this opportunity is primarily to market your business – as you would expect.
However, try to send in some extra nudge in their direction.
Designing an exclusive course related to your niche is a great idea to send out with your autoresponder emails.
You can also send in product referrals as well as suggestions with these messages.
You do not have to review these new products but refer the products related to niches that you think your subscribers might find interesting.
Using your email autoresponder for conducting surveys and polls
Use your email autoresponder to build a competent survey that your subscribers can take.
You can also arrange for contests and have your subscribers enlist through the autoresponder email.
This is an amazing way to build an effective customer list and encourage lead collection since there is a lot of room for receiving feedback from your customers.
When you take polls, surveys or even ask a simple question, they feel so special.
Whenever you are involving them in making decisions, it feels great for them.
They feel welcomed and so involved in your business and not to mention, feel connected too.
I often ask questions to my subscribers whenever I am planning to start a big project, or if I need suggestions regarding a new site or a new ebook – say, the design, the cover, the chapters to be included – you name it.
Not to mention, this also helps build buzz.
Helpful offers via the email autoresponders
You can use your email autoresponder to send out service offers for your product.
You can preferably offer free trial subscriptions so that people can use the product for a few days without any charges.
The best part is that the emails are a part of lead generation and you can build on your consumer relationship with future offers and subscription plans.
You don’t have to feel shy about promoting your product/service, given that it is an attempt to help your readers, of course.
In my case, whenever I talk about a particular problem, and if I provide a service I don’t hold back from mentioning it on my newsletter.
Review products/services for goodness sake
Yes I know, people run away from reviews these days, coz they’re only done in order to make a sale, these days.
It is hard to find genuine reviews that discuss both the plus and minus of a product, the practical difficulties/limits of a product and so on.
But if you write genuine reviews, you can not only make sales easily but more importantly, your list subscribers will thank you for helping them choose a particular product from the sea of other crappy products.
I didn’t realize myself how effective genuine reviews (or genuine product recommendations) work towards building connections with my subscribers.
In my initial days, I always used to think people will find me annoying if I recommend a product for which I am an affiliate.
But when I recommend something that solves their problem or when they are stuck with making a choice between two products and if I tell them what suits their case, they not only end up buying it, but more importantly they become a thankful fan of me 🙂
Building rapport using your email autoresponder
Email marketing had become a piece of cake with all the lovely tools around.
We have email autoresponder services that have many cool features – lovely templates, design, and many other technical features that make it super easy to maintain our communication with our list subscribers.
- Are we putting good use of the tools that are available to us?
- Are we misusing them?
- Are we effectively using them?
- Are we using them to help others?
Yes we can now type a set of, say, 10 emails in one day and set up an autoresponder series so that any subscriber to your list starts receiving those emails in a particular order and in a particular frequency that you choose.
You can set this up once and forget about it for the rest of your life.
And still your subscribers, no matter if they joined your list today or 5 years from now, will receive those messages in the order and frequency you set up.
How cool is this?
Instead of simply being a sales man/woman, make use of this wonderful tool to build rapport and long lasting relationship with your subscribers.
This is the bottom line: When people find that you are helping them out generously (without holding back) and if you can manage to connect with them, making sales is a piece of cake.
This is not the case of “Chicken or Egg?”. Its pretty clear. Its the connection that comes first.
Harleena Singh says
Never got down to emailing nor email autoresponder, as I never knew about them so much in detail earlier. Your post does explain things in detail, which is a great reason to visit it each time 🙂
I had heard about Aweber, but there were others like Mailchimp etc also in the market, which makes it tough again to decide which one should we go for, though one is paid and Mailchimp is free I guess.
Thanks for sharing 🙂
Jane Sheeba says
Harleena, thanks for the kind words. Yes there’s a lot of debate as to which one to choose between Aweber and Mailchimp. And there’s a post coming up 🙂
Andrew Walker says
Hi there. Thanks for sharing this. Email autoresponder is a good thing since people will at least know that their emails have reached us.
Jane Sheeba says
Yes that’s right Andrew! Thanks for your comment.
Thanks for this post, the issue of autoresponder in blogging or any other online marketing cannot be over emphasized.
Please, how can i get this type of your comment box? Pls help me, i need it seriously.
Jane Sheeba says
I’m using the default comment system from WordPress. And, I’ve customized the design of my blog (Thesis Theme), which also takes care of the comment box. I can help you with that if you want. Just contact me.
Even newsletter do need proper strategy to promote the stuff. I guess it’s all the same like how you mentioned in this article.
Jane Sheeba says
Ric, yes this applies for both autoresponders and newsletters. Thanks for your comment.
what is your opinion on having some native system to function as email auto-responders, it will save you few bucks as well..
Jane Sheeba says
What kind of native systems Raj? Do you have any suggestions?
Thanks for the in-depth post. I’ve been taking a look at auto-responders and keep hearing good things about Aweber. I think I’ll sign-up within a week, as the Christmas season is going to start, and I would like to start building a list soon. Thanks.
Jane Sheeba says
Lionel, indeed. Aweber is worth the salt. I will be doing a review post quite shortly that compares both Aweber and Mailchimp. Since I used both of them I now can tell my readers what I know 🙂
I never thought ofhaving an email responder earlier and as well I didn’t think seriously about having an email list but after reading it, it seems I should have one.
Thanks for this excellent and exhaustive article Jane, which has clears my many doubts.
John Gibb says
You’ve created a very insightful article on building rapport with your email subscribers and providing value.
I wanted to add some complimentary info… it’s important you start building your brand and get your name out there before offering value.
Here’s how this works.
1. Help people with your service or advice, free of charge – use forums and comment on other people’s blogs…
2. Email others and ask how you can be of help
3. Do this mainly for people within your industry,
4. Only when you know what type of help others need or what challenges they struggle with, you can create the ideal GIFT and start building your list…
Give value first, before getting them onto the mailing list…
Does it make sense?
Thanks for this great post! have never done this autoresponder to autoresponder split testing but I want to start trying it out. Right now I create different optin forms for A/B testing. Great idea here :).
Brumor Kelly says
I think its a great idea to use auto-responder by which we can build long term relationships with subscribers with little effort. We are able to do continuous marketing without hiring more people. Thanks for such a great idea.
It’s interesting to know the importance of rapport in blogging business. I do agree on this and autoresponder is one of many ways we can achieve it.
Autoresponders are great tools for keeping your readers or clients engaged and let them know we’ve received their mail.
Hi Jane email autoresponders really awesome tool which help the people to know that message been received can wait for response and also on vacation more credited with this tool to convey our message and happy to see your video which I’m watching it first time and hope you will recover soon from cold 🙂
Ana Hoffman says
Can’t help but agree, Jane – email marketing is all about the relationships and not the numbers.
I do love Aweber and highly recommend using it to your readers.
As always, your shout is MUCH appreciated!
Ivan Aliku says
I like the way you pointed the fact that list building should be targeted at building relationship and rapport with your customers/readers before putting the make money issue in focus. If people don’t build relationships then they can’t keep relationships. It’s just a simple fact! Follow-up is all and the ultimate to email marketing.
Susan Velez says
Great tips, I am building my email list and trying to learn how to best build relationships with them.
These tips definitely give me some insight as to what I can do to help improve my relationship with them.
I had heard of using a poll to see what you should write about or what type of product you can create based on the input you receive.
Now I just have to begin putting some of these tips into use. Thanks for sharing.
Shawn Gossman says
Great post! I agree that email marketing should be focused on building positive relationships with your readers. I think a good tactic would also be featuring reader comments or tips in your newsletters as well. What are your thoughts on such an idea?
very nice video Jane. Appreciate your efforts. keep it up.