Over the years, marketing strategy and its integral parts have changed.
These days, videos have become one of the best ways to keep people engaged and make them interested in a particular service.
This is exactly where the YouTube videos find their place in the marketing strategy.
If you research well, you will see that YouTube has a huge user base touching 2 billion and that yields billions of views on a daily basis.
Since videos can be a very good tool to engage your targeted people, irrespective of your business type, YouTube Videos can become one of the best marketing platforms for you.
But do remember to use this platform wisely to get the best result.
Why Video Marketing is important?
In the last three years, importance of videos in a marketing strategy has changed a lot.
What started with being just a content marketing format, in last two years it has become one of the indispensible part of marketing strategy and tactics.
If you research well, you will see that over 50% of the total customer base is willing to go through videos of brands before they can make a choice and this certainly can improve your marketing strategy.
Videos not only play its part as an entertainment, they have a bigger role to play now.
And most importantly having a well explained video can help your users or targeted people understand what you offer and why they should avail your service.
Video as a versatile tool can be really helpful for the salesmen as well.
Video with a backend analytics can help your salespeople understand, re-strategize, and rethink their approach towards the market.
And when it comes to your support team, videos can be effective too. Using “meet the team videos”, “knowledge-based videos” or “support call videos”, your support can get an edge over your competitors and taking it to the next level of competition.
Different Marketing Videos
Before you get really enthusiastic to create your first video and make an impact, it’s really important to know which type of the video can make a real impact on your targeted audience.
1. Demo Videos
Using demo videos you can showcase the way your product works.
It can be a walkthrough of your software or a web application or it can be a video of a physical product testing as well.
2. Brand Videos
It’s an advertising tool for companies that showcase mission, vision, service, or products to your customers.
It has the power to build brand awareness and can surely attract your targeted audience.
3. Event Videos
In case you run a business that deals with different events, then exclusive interviews from that event or may be a highlighted event part might do the trick.
4. Explainer Videos
These types of videos typically help your targeted audience to understand why they need your product or how it can be helpful in their journey or may be in their business or in their daily day work.
5. Animated Videos
Sometimes it’s really difficult to explain things like abstract idea or product using a video. In this kind of situations, animations might come handy.
With the use of animated videos you can explain all those concepts that are really hard to film.
6. Personalized Messages
Sometimes it becomes really important to be creative even if you are replying back to a previous conversation.
And if you can make that video a bit more personalized, you might get the edge over your competitions.
This is exactly why it’s important to build personalized video messages and get going with your deals.
How to get the best out of video marketing?
Plan the type of video you need to post
Filming is not something that you can get going right away. It’s important to get your equipments, get ready with all the required items, and then only you can get started.
For all these you need a proper plan and thus you will be able to get a recognizable and uniform channel.
The most important part of your plan should be the type of video you need.
This will explain a lot about what you require to film it. Once you are done with the video format, think about its content.
Going through your competitor videos can be a good start to find a suitable topic or content.
You can also get to know about how much interest people have regarding the type of video you are thinking to put on.
Once you are ready with all these, get a nice script for your video so that you do not drift a lot while filming and stick to the point.
Investment is the key
You have to admit, no one likes to watch a poor quality video.
Whether the content of your video is good or not, it’s really important to have a good quality video to engage your audiences.
While filming a video, make sure to consider proper light, good background, high-quality camera and professional editing.
All these points can certainly help you get a quality video which can certainly engage your viewers when you add some good content.
So, investing in a good camera or may be a nice studio can be a great step to start with.
Apart from that, you can also invest some money to get a good script for you video as well.
Get the popularity
Getting recognized is all about getting your brands established.
To do so, you will have to ensure that your videos are related to your brand, so that whenever your viewers get to see a video from you, they could relate it to your brand only.
The first step will be to add your brand logo to your channel, add links and other information about your brand to the description of your channel and every video that you put on YouTube.
You can also opt to add some intro at the beginning of each video. It’s not necessary to add the same intro in all of your videos, but adding a small intro can be really great addition to a nice content.
Make sure to enhance the fact that why your brand stands out compared to your competitors.
Bring in the influencers
It might be a great idea for you to use popular YouTubers to promote your brand. They can be really one of the best tools to market your products to your audience.
You can contact popular YouTubers to join your videos or they can promote your product or service on their channel to influence your audience.
Influencers can certainly attract the audience’s attention to your service or product, but you will have to make sure you go forward and keep on connecting to your audience.
Also, make sure to get a lot of positive comments from your subscribers, this will certainly help you get a better position in the YouTube Video search result.
There are certain ways in which you will have to communicate with your viewers.
To make sure you have a connection with your viewer you need to urge your audience to click on the “like”, ask them to put a comment, or may be subscribe to your channel.
All of these works like a call-to-action. But while doing so you have to make sure you offer them good, quality content on regular basis, otherwise you might lose your viewers.
If you are able to put up valuable content for them, they are surly going to keep on following your channel for sure.
Choosing the Title of the video plays an important role in engaging your viewers as well.
Conventionally, you need to include relevant keyword in your Title so as to attract your viewers a lot more to your video.
Description of your video is another important part. You can explain about the video, its goal and how the viewer might get benefited from your service.
But make sure to keep it simple and short and easy to understand.
Share Your Videos
Marketing needs sharing and when it comes to YouTube videos, you have to make sure you share your videos on different channels.
Share your videos on your social media pages, ask your friends and co-workers to do the same for you and most importantly embed an introductory video on your website as well.
To get the best out of video marketing, you will have to make sure you spread your content as much as you can.
Competition is Good
YouTube is growing strong every day. With people sharing new videos on daily basis, this platform has really become a good source of information and content.
And that obviously increases your competition to stand out in the market.
But with a little of guidance from an experienced digital marketing expert, good quality content, a good script and most importantly a nice plan, you can certainly use YouTube as your video marketing platform and have the best result for your business.