Getting a good volume of social shares can be overwhelming as the internet is oversaturated with more content.
You took a week time to craft masterpiece content. But if no one finds or shares it, then it makes no sense. Don’t be frustrated.
Either, you don’t promote your content in the right way or don’t encourage people to share it.
So, what to do if your post is not getting more social shares? Let me help you with some simple ideas to boost social media share of your blog posts content virally.
Indeed, experts like Neil Patel employ a few of these ideas and notices drastic boost in their social engagements. As you need more customers and sales, you need to leverage the power of social media.
Before getting into the tricks to improve the social media shares of your content, stay for a while. Let’s run through, how to create content that gets more social shares of its own.
Ideas to Create Content That Gets More Social Shares
So, you need social shares and followers especially to drive organic traffic to your page.
How to produce amazing content that gets shared?
The way you promote your content across the web is more significant though. Despite, does your content worth it? Does it offer valuable solutions to your reader’s problems?
Make sure your content is amazing and it deserves to reach a huge audience. Check whether you consider the below practices while creating content or not.
Present Content on Trending Topics
Are you not sure what type of topics will go viral? In the fast-paced digital world, the discussions that are trending today, disappears the very next day.
So, writing content on the topic that is trending at this moment is the key. How to find such trending topics that gets more engagements?
You are likely to use services like Google Trends and BuzzSumo to understand the subject that dominates the social networks. Even I could notice a few SEO and digital marketing blogs tweaking the topics that are trending. Here are the samples.
- How to build an SEO Avengers team to capture your market
- 6 Marketing Lessons to Take from Game of Thrones
Take the advantage of those trending topic’s popularity to influence your blog posts content.
Produce Shareable Content with Eye-Catchy Headlines
Headlines are not just an element to fill it up. It plays greater role in make or breaks your blog posts success. The general headlines like “top 10 on-page optimization factors” can even limit your social shares.
On the other hand, the same topic with headline “On-page Factors That You Don’t Care but Matters Most” can trigger people to click through and share.
Then, the big thing comes, the content. Write long-form of content that attracts that lets your visitors to stay for a while.
As long as the readers likes and stays on your page, higher the interaction and social shares will be.
Include exciting images, infographics, videos and illustrations wherever necessary. Make sure your content whether text or images or videos are of great quality and adds value.
Mentions about Top Influencers
The actionable trick that I use to get more shares is leveraging the social influence of the expert players.
While writing a blog post, wherever you need to throw some examples, or screenshots, mention the good works of the top influencers in your niche.
Then, outreach the blogger writing a pleasing mail to intimate about their mention and request for a share.
Consider if your content is shared on an influencer’s social profile that has got thousands of followers. The single social share gets your job done.
Armed with this information, try publishing expert round up posts including as much as expert bloggers often (once in two or three months).
As each contributor shares the post across their social shares, it’s a milestone success.
Keep these tips alongside creating content. Further, let’s get started with the hacks to improve your content’s social shares.
Ways to Boost Your Blog Post Content’s Social Shares
Why should people share your content taking extra efforts? They don’t unless it is worth sharing.
So, it’s your responsibility to make it easy to share for your readers. It works only if your content appeals to them though. Here are the simple ways to encourage your readers to share your content.
One of the easiest ways to get more social shares, especially the tweets is using click-to-tweet functionality. Using different click-to-tweet plug-ins, you can simply add this functionality to your content.
Indeed, by doing this, you are reminding your readers often to share your content. Here are some of the samples that I come across.
If you don’t ask, you don’t get anything. Hence, the ultimate goal to embed this option is to ask for readers to share the content.
Moreover, it’s an invasive way not to annoy or distract your readers like CTA’s. There are people who use CTA’s to request people to share clicking on it. Most of the times, people don’t share as it’s not their top priority.
Click-to-tweet works better than CTA’s encouraging users to tweet. And, it is just a matter of minutes to have this function included.
Highlight Content To Share
There are tools to highlight a piece of text enabling reader to share it specifically.
Usually, digital bookworms have the habit of making a note of tidbits or inspiring quotes they read online. To make their job easy, why don’t you highlight such rousing text and encourage sharing it?
Using such highlight and share tools, you are likely to get more social shares.
When highlighting a piece of content, social sharing buttons pops-up. People will find it painless to click to share.
Use Floating Social Icons
Scrolling or floating social buttons are essential to make customers life easy to share.
I see still most of the blogs have the sticky social share buttons at its top or bottom. It’s a big mistake and I feel that they have it for the sake.
While running through your long-form of content, at any instant, your particular piece of content might inspire your reader. By then, people don’t search for social sharing buttons to click-on.
The scrolling social share buttons offer minimalistic appearance and delights users to access it whenever required. You are not stressing readers to do so, you are just pleasing.
But, while using it, limit the number of social share icons can be surprisingly good. By limiting the sharing options you are easing the decision making with minimal choices.
It’s good enough to have Facebook, Twitter and 3 rd of your choice.
Integrate Blog and Social Comments
Anyways, you keep posting on your social profiles whenever you publish new articles.
When linking your article on your Facebook, your followers comments if it inspires them.
Now, you have tools to integrate those Facebook comments to show up on your blog post. It’s vice versa.
If someone comments on your blog, this will appear on your Facebook update that links to your particular blog post.
Same, you can do with Twitter tweets. While summing up, the numbers are good to see encouraging more shares.
By The Way, Don’t Annoy Your Readers
What’s more to maximize your initial social shares and followers? You are likely to use content lockers, CTA’s, pop-ups, and even more to boost your blog post’s social shares.
But, the problem using those is, you are annoying your readers. They might dislike it and they won’t share your further posts. To the worst case, they might stop reading or following your blog.
For short-term success, you may try it. If you are aiming for the long-term social influence, don’t get readers on your nerves to share. Please to request sharing.
Meanwhile, keep in mind that you should ask to get it.
Final Take Away
Social networks has vital role in taking your content to reach a wider audience. For which, you need to boost your social likes, shares, tweets, comments, and followers.
Without strategic promotions, it doesn’t just happen. Make it happen with these actionable ideas to boost social shares of your blog post content.
Mike Jones, the avid blog who manages Hi Blogging offering valuable content all about successful blogging. It’s hard to blog but it’s quite exciting if doing it strategically. Mike helps you to do so. Twitter | Facebook