Alright! I know you are extremely interested in learning about making money from your blog. But allow me to do a little rant.
I’ll get back to the focus of this book quite soon (promise!).
I am writing this piece to vent out my feeling towards fakeituntilyou makeit bloggers.
But this is not simply a rant or venting out feelings
–you have got a very big lesson to learn from this chapter, even before you think about making money from your blog.
Fakeituntilyoumakeit bloggers There are lots of them in the blogosphere. I didn’t expect there would be so many of them!
Who are these bloggers?
These are the kind of bloggers who teach people how to do something merely with their reading knowledge and not with their experience.
Sharing doesn’t need any experience. You can freely share awesome content and knowledge as you find it.
But you cannot teach people how to do stuff unless
you’ve done it yourself!
For instance, let’s say you are interested in starting an online business and decide to start a blog to promote your business.
Naturally you will read a lot of blogs that are about blogging, web hosting, SEO etc.
Naturally you will gain knowledge on these topics. But you are yet to gain experience.
At this point if you write a blog post about how one can start and run a successful blog, you are faking it. Coz you’ve not made it yet.
Following are the major areas that are hit…..
This area is a total disaster. I can see bloggers who simply write reviews on products or services just to earn commission.
The commissions on affiliate products are attractive. That’s for sure.
But what about the trust you’d want to build?
Let’s take an example (although I say this is an example, I’m sure this is one of the most realistic
cases; I’ve experienced this many times even :))
Let’s say you find a product in Clickbank (no offense) which pays a whopping 60% commission. That’s quite tempting isn’t?
OK so you decide to write a review of the product by looking up “other” reviews of the product.
You manage to put up a detailed review with screenshots and publish it on your blog. OK so your review is great and now people will start buying that product through your affiliate link, after reading your review, right?
Again, I repeat, this model could have worked a few years ago, but not anymore. Let me tell you what factors your review of the product will miss:
(i)You have not put your hands on the product and you cannot write the review of an experienced person. Even though you have managed to mix mash various honest reviews, I’m sure people can still smell the fakeness in the review (I do all the time).
(ii)Since you have no experience in using the
product, any follow up questions or emails about
the shortcomings in the product, or any queries will simply haunt you. You won’t be able to give a useful, and/or honest answer to your readers’ queries on this matter.
(iii)You won’t be able to clearly give out the negatives or the shortcomings of the product in an honest manner.
(iv)In general, your review will lack that “attachment” between you and the product, and trust me, people can easily find this out (people are much smarter and they are used to fake marketing tactics these days).
Income reports (or revealing income in any form)
Many bloggers publish income reports. It is one of the great ways to be transparent with their readers and it is one of the great ways to prove that a particular blogger is indeed making money from their blogs.
I can see that mostly income reports from bloggers in the “internet marketing” niche are so popular. This proves that the blogger is not talking the talk but also walks the walk. A couple of great examples of this is Pat Flynn from Smartpassiveincome.com and Steve from Stevescottsite.com.
Their income reports are quite popular as well and are a great motivation for aspiring bloggers like you who really want to make money from blogging
–their income reports prove that making money from blogging is indeed possible.
But I can also see some other bloggers who also publish income reports – faking them. While they might be just earning a $1000 or less, they publish income reports showing 10 times more earnings, just to create a hype; or to prove or show off (in a fake manner) that they are making a great living from their blogs. This is not a healthy trend.
PS: There is no offence against bloggers who publish income reports. I know many other bloggers who publish honest reports. The fact that I have not mentioned their names doesn’t mean that they count on the fake list.
PPS: Some bloggers don’t publish income reports and this is fine too. The fact that they don’t publish income reports doesn’t mean that they don’t make money. There could be various legal and personal reasons for a blogger to not publish an income report. This doesn’t mean that the blogger doesn’t earn from his/her blog.
Teaching (and preaching) people how to do stuff
OK this is on top of everything when it comes to faking. I can see various newbie bloggers write about making money online, complete SEO guides, copywriting 101 guides and so on while they have just started out.
The point is – they have not yet made it. So how can they teach someone else to do it? This is ridiculous.
When you have just started a new blog (assuming this is your first blog) and when you have published only a few blog posts, how can you talk about “proven ways to drive 1000 visits to your blog posts”?
Or “how to make $1000 in affiliate income in 30 days”?
Or “how to go viral on social media”? – when your own blog posts barely have any social shares!
You think you can really make fool of your readers by writing these fake tutorials? I bet.
Coming back to the focus of this book –
why am I telling you this? Faking things until you make them is dangerous. It can totally tamper
your earning potential.
I again repeat, people don’t fall prey for fake marketing tactics these days, as they used to do a few years ago.
They can clearly smell your fakeness and they will simply stop trusting you. If your readers don’t trust you on what you say, how on the earth are you going to make money blogging?
So please don’t.
If you have this question in your mind, “Can I fake it until I make it?”, please get rid of that thought right now.
Quick tip: Make a resolution to NOT to fake anything until you make it, when it comes to blogging!
PS: Faking it until you make it is not a completely bad thing. Just see that you don’t do it to others. But you can use it in a good way to improve your personality. For instance, you can keep repeatedly saying “I manage my time effectively”, even if you don’t, to yourself and master yourself on time management – Great tip from Brian Tracey.