What is the use of a business if it doesn’t convert? A successful business needs to convert to whatever you want. It should not merely gain popularity and become trafficintense without any use.
Let’s say you have a blog on a hot topic, for instance. The topic you blog about could be so hot and popular that it attracts thousands of hits every day to your site – that’s traffic. Traffic is something that every online marketer is after. We always want more of it. But what if your site is not generating any income even though it is generating thousands of hits every day? That is wasted traffic, right?
Pointless traffic or traffic that doesn’t convert
is useless. Hence it is quite important that you need to build a business that merely doesn’t attract pointless traffic, but converts that traffic into something you really want – in this case,
Let me walk you through the basics of building a business model that converts. And I want you to pay close attention to the following and take action.
Choose a niche
In order to make money online, you should be really in one niche (you could also have multiple blogs/websites that generate you income on different niches). You cannot have a single blog/website that talks about all things under the sun. There is a reason I am telling you this: If you are a jack of all trades, you are simply ruining your opportunity to make money online. You need to get laser focused on your purpose on being online. For this you need to position yourself in one niche
– one market.
Now, finding a niche for your business is totally up to you. But choosing a niche is a very crucial step and this should not be ignored.
You would have heard many times about blogging on a topic that you’re passionate about. That is recommended indeed if you are thinking about blogging as business. However, if you think being passionate is bit too much, you should at least choose a topic that you know stuff about.
Choosing a totally new area to blog about, where you know nothing on the topic will only leave you frustrated in the long run, since blogging is about creating content.
Blogging is marketing your business via your content. So you should be prepared to create content on the topic you choose to blog, on a regular basis. If you choose a topic you’re not passionate about, or at least, if you’re not familiar with, then you would run into trouble when you have to create content.
The second aspect that comes into play is the profit you can make in a certain niche. This is what they call “choosing a profitable niche”. You should do adequate research before you choose a niche to blog about. The research process as a whole need not be very complicated. You can follow a very simple and indeed, a short process to choose your niche.
2. Visit Amazon Kindle shop and see if any Kindle books are available on the topics you have chosen. If there aren’t any or if you can find only a less than 100 books, the niche is not very hot. I refer to Kindle because it is getting popular and attracting a lot of crowd that is growing every day.
3. Go to Google Adwords Keyword Tool (free) and find a handful of keywords that have a good/decent monthly global search. Better yet, if you have Semrush (which I heavily use almost every day), you can do excellent market research.
Find out the Demand in Your Market
Find out what is hot in your niche. Find out what people are hungry about in that niche. Find out what problems people have in that area that need a solid and quick solution.
This is your market demand.
Also find out a handful of popular blogs in your niche go by Alexa traffic rank, average comments per blog post and the authority of the blog author.
Closely research those blogs and see what’s popular in there. Find out the popular posts that get lots of comments and social shares – those posts not only touch hot topics but also give out practical solutions.
Take note of these topics. Do your keyword research on these topics and come up with a handful of blog post ideas that meet the demand in your market. Make sure these topics can make killer posts.
Define Your Unique Selling Proposition
OK so you might have heard this already.
And while it is called “Unique Selling Proposition”, it is not about “selling” actually. Defining your USP helps you position yourself in your market. It helps you define your purpose. It helps you stand out from the crowd.
By defining your USP, you can position your business in the market is a unique way so that you differentiate your business and its purpose from the rest of the businesses in your market.
More importantly, it helps people find out *why* they should be listening to you or buy from you, for that matter.
It helps them realize *how* different you are from the rest of the businesses in that market. This clearly applies to blogging (if done as a business).
Given that there are countless number of blogs in most of the niches (say, internet marketing, weight loss, etc. are a few crowded niches), having a USP helps you differentiate from the others and stand out – without you having to take effort and “tell” people every time you encounter them. A USP serves this purpose automatically as soon as people find your blog – coz it is short, punchy and to the point.
You don’t have to make people read pages of sales copy before you explain them what it is all about. With a USP, I’d say that you don’t have to worry about your competition. A USP helps you easily stand out.
If you have done your market research and if you have identified your ideal customer, you have already completed 50% of the work in positioning yourself in the market.
The rest of it should follow in accordance with the views given below:
1.Your USP is not simply a slogan – don’t make it
a slogan for the sake of it. Your USP should have a purpose and clarity.
2.Don’t define it all. Let it be clear; and at the same time allow some sort of vagueness. Let your readers be curious about what you’ve got to offer.
3.Make it emotional – not all of it. But try to hit those senses.
4.Make it positive – absolutely.
5.Make it consistent with your own business passion and goals – do not define a USP in a false manner to please your audience or to compete in your market.
Take Stock of Your Potential
If you do not exactly know what your potential is, you will run into trouble. You must know what you are capable of. And you must know what resources you have at your disposal.
Get yourself a notebook and take stock of the potential things that you can use in your blogging business. For instance, if you can write five 700 word posts per day, that’s a talent. If you know web designing add it to the list. You could offer web designing as a service.
However note that, knowing a little bit of HTML
and CSS coding does NOT translate to web designing. If you put it that way in your list, later on when you start offering your service and work for your clients, you won’t be able to meet their expectations.
Similarly also take stock of any resources that are at your disposal. For example if you own Photoshop you can possibly use this tool for small design jobs and so on.
If you have a skill and don’t have the right tool or resource to use that skill, you could put that item to the list of tools/resources you should be buying soon.
In short, get to know your potential, take stock in what you currently have and then take stock in what you need to acquire. This will help you exactly pin point what you can offer as possible products/services via your blog in order to make money.
Yes you need to start now! I find that most bloggers hesitate at this point. They have everything ready. They have skills, resources, tools, and even a blog with a decent readership. But they hold back on starting to deliver.
I see blogging as nothing but content marketing. You market yourself, your brand, your business or your product via the content you offer at your blog. So if you don’t offer content, the very purpose of blogging is gone.
While you are creating content for your blog, make sure you attend to the basics of SEO (Search Engine Optimization).
Once you have pinpointed your market, the demand in your market, your blogging purpose (USP), you need to start delivering! Don’t let anything stop you.
I know the word SEO seems to be meaningless today. But if you use the basic techniques of SEO you can reap a great amount of attention from Search Engines. Stay white hat with whatever you do on this matter.
Depending upon the quality of your blog posts you will soon gather recognition, expertise and attention. Use it towards converting casual readers to loyal readers and repeat customers. It is so simple if you follow the steps I outline here.
The more you are willing to help, the easier it is to get paid for it.
But in order to get there, you must first be open and over deliver (without thinking about “sales” in mind); and more importantly, you should deliver what people are in need of – that is why we started with market research and market demand.
You don’t set up a shop and then think what to sell. You decide on your product, your capability and your stock and then set up the shop!