You’re on Facebook, Twitter, and now you’re on Pinterest, too.
You tweet, share, like, +1, and more, until your clicking finger starts to feel numb.
Because you want to connect. You want to engage. You want to interact. You want people to come back to your blog, and actually read your stuff!
Except that usually, they aren’t. And when they do, they don’t stay, or come back.
Does this sound familiar?
If it does, it might just be a problem with your writing…
How fast can your writing grab someone?
How long of a chance do you have to grab someone’s attention?
The answer might surprise you…
When someone clicks onto your site from social media, they’ll probably give you about 3 seconds to get their attention. They’re going to skim your headline and either keep reading or – more likely – they’ll leave.
That means a few things to you:
- Your headlines have to be good enough to make you stand out in a crowd of a dozen or more,
- The first line of the post needs to REALLY grab their attention, and
- Your post needs to be formatted so that “barely a glance” is all that’s needed to show how well organized, thorough and interesting you are with your topic.
And you’ve got to do it all in only 3 seconds. That’s not easy!
The good news is that you can actually expand that 3 second window into 5, 10 or even 20 seconds – and it’s much easier to grab someone’s attention in 20 seconds than it is in 3!
Much easier when they’re already half sold
If the first time a potential reader has ever heard of you is on that Tweet or Facebook update, then you’ve probably already lost. It’s really hard to grab interest in 3 seconds after all… especially if your name doesn’t ring a bell.
The answer to this is to build relationships with people before they ever make it to your blog.
You can do this in one of two ways: either through extensive commenting… or just one or two guest posts. Either way, you develop a relationship with a reader before they have to pick your headline of a timeline of Tweets from here to last Tuesday.
Now, comments can work, but you’re still drowning in a sea of other people, and you’ve got to do *a lot* of it just to get noticed. Guest posting is a whole different ball game.
You’ve probably experienced this yourself. You noticed a name on a few of the blogs that you read, and thought a particular post or two was good enough to connect with the author on Twitter. When you see them mentioned, or see one of their posts tweeted, do you click through? Yep, sometimes you do.
If your name is even just a little familiar to a new reader, and they recognize it as being associated with interesting content, then bingo bango, those 3 seconds just expanded to 5 or 10.
The more blogs and websites a social media contact has seen you and enjoyed your content on, the better this will work.
Good writing matters, too!
There’s an added bonus to guest posting on all the hottest blogs – above and beyond the increased exposure to different audiences (and the associated clicks!). Of course, all of those fresh eyes are great, and can lead to really valuable, mutually beneficial relationships down the road, but another advantage.
See, the more you guest post, the more writing you’re going to have to do. And not just any writing, either – it’s got to be really solid writing. And the more of it that you do, the better you’re going to get at intuitively knowing how to “hook” readers from the start.
That’s what really makes guest posting really powerful.
It’s not just about traffic and reputation-building, it’s also about making you into a better writer. It’s the best kind of virtuous cycle, that brings credibility, relationships, increased traffic and, you guessed it – click-throughs from social media that don’t kill your bounce rate.
That’s why I created the Write Like Freddy training program, to teach people how to nurture the key writing skills that they need to be doing a lot of it – for your own blog, and for other blogs… quickly, easily, and producing content that leads to results.
Danny Iny (@DannyIny) skyrocketed his industry-leading marketing blog to success by writing 80+ guest posts on major blogs in less than a year (earning him the nickname “The Freddy Krueger of Blogging”). Now he teaches others how to do the same in his Write Like Freddy blog writing training program.