Blogging is all about updating. It is about maintaining an open diary and updating it so that everyone can read it.
If you blog in order to promote your business or if you treat your blog (the website) as a portal for your business, then you need to be updating your blog regularly.
Yes “regularly” or “consistently” is the key. You need to find a blogging frequency which suits you (or your blog) and then stick to it.
Now I get some blogging starters often ask me “How to find the right blogging frequency?”. Although the short and easy answer is “by trial and error” I’m sure that won’t be an answer that would satisfy a newbie blogger who has started the struggle.
After all, blogging has so much more to worry about and if finding a blogging frequency is itself a challenging issue, frustration won’t be too far.
From my blogging experience so far, I can share some insights about this “blogging frequency” notion.
First of all I’d like to emphasize that one size doesn’t fit all. Choosing a blogging frequency depends on various parameters for different people.
Secondly, there’s no rule!
So it isn’t possible to come up with a “guide” or “tutorial” to find your optimal blogging frequency.
But don’t worry, I won’t leave you without an answer. Let’s dive in.
Now, let me analyze the two extreme cases: 1. Publishing more, too much and 2. Publishing less.
Publishing more – When does it work?
If your blog is kind of a reporting medium, then you should obviously do more blog posts. Now “more” can mean publishing blog posts everyday or even multiple number of times per day.
For instance, lets consider Mashable. It is a tech blog which reports news and cool releases in technology and media to its readers. The blog has to pump blog posts multiple number of times per day because there is so much going on around.
There are lots of gadgets that are being released, there is so much to review and report, someone is being sued always, some software/products is being launched and so on.
So if your blog is going to be a news reporting site, then yes, you need to be publishing a lot of content – no doubt on it.
Publishing Less – When does it work?
Now, there can be various as to why a blogger might publish very less posts on his/her blog. By less, I mean less than once in a week.
The blogger could be busy, have too many blogs, have a day job and so on. Or the blogger might simply choose to update his/her blog as and when he/she wishes.
That said, updating a blog is totally up to the blogger. Anyone is completely free to choose their schedule.
BUT, the point is to choose a frequency that works well, if you consider blogging to be a serious business. Of course, if you are blogging for fun, it is totally up to you to choose any frequency that you might like.
Now coming back to the point of when publishing less works, it works when-
1. Your blog is pretty new. Yes, when there are not too many readers following your blog, there is no point in putting a lot of time in creating content. You must absolutely have some killer posts, but it will be bit of a waste to post too much or post daily when your blog is quite new.
2. You are running a blog in a niche that is not busy at all. Unless your niche is super busy and have lots of things to report, you can publish a post only when you have something useful to say to your readers.
How to go about getting the right blogging frequency?
Now I am back at it. I will tell you how I learned the way to choose a correct blogging frequency that suits me and my niche. I can tell that I did it wrong for the first time with my first (serious) blog, the one you are reading right now :).
But now with the other blogs I have started, I followed this strategy and have found it to be working great!
The strategy to identify YOUR blogging frequency
Make sure you have at least 5-10 good quality posts when you launch a blog. Plus, some posts in reserve, scheduled at a rather slower rate – say one or two posts per week, certainly not more.
Why? Because your blog is new; unless you are already popular (even if you are), you won’t have enough readers to notice your awesome stuff you are publishing by spending hours and hours in production (researching, writing etc.).
During this initial time of about 1 month (or may be 2 months), focus on improving other aspects of the blog like developing a social media presence, investing in any necessary software/plugin, investing in any training programs, studying the niche and keeping up with the current events in your niche and so on.
After this time, start increasing the frequency of publishing. If you have been doing it once a week, now increase it to twice a week. Run your blog at this publishing rate for about 2 to 3 weeks.
And then, if you feel that you can handle publishing at this rate alongside other blogging activities (commenting, networking, guest posting, social media marketing etc.) then you may increase it to 3 times a week, say publish on Mondays, Wednesdays and Fridays.
Blogging Frequency: Takeaway
Publishing daily is not necessary unless you have a very busy niche. You don’t have to kill yourself in pumping content in and out.
Plus, in publishing 3 times a week at this blog, I find that
- I have enough time to promote each and every post in a nice way, and
- My readers (you, my dears) are not overwhelmed with too much content; I give them enough time to notice each of my posts.
Although I totally agree that if you publish daily or more than once a day, there is a higher chance that you will get more traffic, there is no point in doing it when you have no or very little traffic.
And, in my case personally, I have taken a decision that I won’t post daily, unless there comes lots of guest posts that need to be published on a time-sensitive manner. But for the posts I write myself, I won’t be doing it on a daily basis (see who else has also taken this decision).
But I will be doing it on a regular basis.
That is the key. You need to have some pattern in publishing your posts. Be it weekly, daily, monthly or three times a week – stick to that frequency once you’re all set.
So….. Whaddya say?