Blogging includes content creation on the major part. While it is true that we have other aspects such as design, promotion, SEO, networking, link building and other things, content stands as the most crucial aspect.
Subtract the content from your blog and there is no blog! The content of your blog is THE element that makes the blog.
The content can be of any form. It need not be necessarily text. It can be a podcast (audio) or video.
But for the purpose of this post, I’ll be focusing on text format of blog posts.
You know all the above mentioned facts. And hence you write blog posts putting in lot of time and effort in
- brainstorming for the idea
- researching on the topic
- putting out a nice outline
- pumping in content to fill out the white space
- and yup, the blog post is ready!
Well, it is ready but you’re not so sure about it.
It happens quite often. Most bloggers don’t believe that their stuff is good to be seen by people. There could be various reasons behind this. I’m not going to comb through to find out the cause of this problem.
In this case, solution is more important that studying the cause.
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If I can answer in email I do so. If the question needs to be handled on a blog post, I write one and intimate the person who asked it when the post is published. And this post is one of them.
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So how can you get the courage to hit that publish button? How can you get your post out there? After all you’ve put so much hard work in writing that post. Doesn’t it deserve to be published? It certainly does!
Let’s get to business now.
#1 Identify your voice
I’ve also talked about this point in this post below:
Identifying your voice helps you write blog posts with confidence. If you don’t know what you’re good at, you’ll always be in doubt.
So it is very important to find out what kind of blog posts you’re good at writing and stick to that style until you feel comfortable with switching gears.
You don’t have to write blog posts in challenging styles or in styles that don’t fit you unless you get some practice and confidence.
Just do what you’re good at.
#2 Make sure you write about a topic that is sought after
Have you analyzed what you’re writing about? If not, its time to do it now.
Visit your blog’s posts and see the topics in the archive. Are you providing value? Are you solving people’s problems? If not, every time you come up with a blog post, you’ll be in doubt whether to publish it or not.
One way to overcome this is to look at places where people (in your niche) ask questions – Yahoo Answers, Quora and the like. Visit these sites and put in your keywords. Look what people are hungry about.
Do the research for those problems, and write posts on those topics.
If you know that you’re writing a blog post to solve a particular problem of real people, then there’s no reason why you should doubt about publishing it.
#3 Practice writing
This one may sound like being unrelated to the topic. But it is true that if your writing is poor this will dilute your confidence to publish blog posts.
It doesn’t matter if you are a native speaker or not, you still need some practice to put the words out in a nice fashion.
Blogging is an art and it gets better with practice.
Do a lot of private writing (the writing that you keep to yourself). 750words.com is a great place for this. It is also a good place for distraction free writing.
Simply create a free account and write 750 words every day. The site will help you stay committed. It will send you an email every morning reminding that you need to write 750 words that day.
PS: Apart from help you improving your blog post writing, this site can help you with emergency blog posts when you’re busy. You can write 750 words everyday and keep in stock. When one day you are stuck with writer’s block, you can pick one from your stock!
#4 Don’t be a perfectionist
This one is another big hurdle in getting things done. Being a perfectionist will not help you get anything done.
And, no offense against any perfectionists out there – but, I don’t see the point in trying to be perfect.
“Being perfect” is a very relative concept. Something which may appear “perfect” to you could be a crap to someone else – because opinions and perspectives differ.
And with blogging, trying to be perfect will never ever work because you are writing for the public – for the others and not for yourself.
So if you want to wait until your blog post is perfect (according to you), you will never publish it. And even if you do so, I am sure that there will be a handful of readers who don’t find that post to be perfect.
So its a waste of time anyway. BUT I don’t encourage you to write and publish crappy posts either.
#5 Stop trying to be Mr. or Ms. A (very important)
Most of the bloggers struggle very hard with blogging in general because they want to be just like some A-List blogger (not just about writing blog posts like them, but in general with everything).
There is nothing wrong for an aspiring blogger to have one or more A-List bloggers as their role model. It is good to observe how A-List bloggers get things done and learn from them.
For instance, you may subscribe to a handful of newsletters just to learn how A-List bloggers write emails to their subscribers.
You can learn their email style, their autoresponder frequency, how they pitch on selling an affiliate product, how much value they deliver in their emails and so on.
However, trying to imitate (or worse, copy) A-List bloggers won’t just work.
Just because an A-List blogger publishes 1000 words blog posts every other day doesn’t mean that you should do the same too. If you can only write one long post per week, that’s your style. Go with it.
You can strive to increase the quality (and frequency of publishing, if necessary) of your posts just like an A-Lister, whom you admire. But shying away from publishing a 700 word blog post just because you can’t make it 1000 words like Mr. A isn’t good!
#6 Publish anyway
The last thing you could do is, publish your post anyway and pray.
You know, it isn’t so hard. Not every post you write will turn out to be a killer or will become viral on social media. There are exceptions.
Let the exception be the post you’re hesitating to publish. Just hit publish and move on.
After all, you can learn what was challenging with publishing a post, what went well and what didn’t.
What’s your experience in this regard? I appreciate your comment as always!