Make money blogging – one of the most searched keywords that has inspired many people to get into this whole blogging thing.
When a person gets on to Google and types in “make money blogging” the person clearly knows that there IS an answer to this question but he/she simply doesn’t know it, yet.
I mean, everyone who searches either knows or believes that one CAN make money blogging.
That’s why the search.
Yes there is not one buy many answers to this question. And YES it IS possible to make money online.
We see a lot of people jumping in to the blogosphere with this hope and dream of becoming rich overnight by starting and running a blog. I welcome them 🙂
But there’s a whole lot of reality and yes, bitter truth behind the scenes – most people don’t know this until they experience it themselves.
OK, now in this post, I would like to provide my own insights on the topics discussed in these two posts:
Why Traffic Generation Cafe Is Not Making As Money Money As It Should and Ti’s reply to this post Why Traffic Does Not Equate To Money.
First of all, every blogger (and all those who comment on making money by having a blog) should understand that traffic is NOT equal to money.
This is what Ana and Ti say. And that’s what I say and have experienced too!
I have bought various courses that taught me that I can become rich if I can drive traffic to my website. They say more traffic = more money. That’s simply BS.
I agree that traffic is the life blood of a blog. We all need traffic and even more of it everyday.
But you cannot estimate a blog’s popularity, quality, and its money making capacity by the amount of traffic it gets.
The same is true with the size of the email list one has.
Well, it is common sense to assume that if we have more eyeballs on our content and newsletters, the probability that we will make more sales (compared to a blog that has much lesser readership and newsletter subscribers). But this assumption need not be true always!
Especially nowadays where there are TONS of blogs around readers always do not take the action we want them to take. They’ve become blind and used to certain things.
Let’s rewind 10 years back – you can put up a simple landing page with the image of an ebook, a few lines of copy and fields to enter Name and Email address. You simply drive traffic to that page via Adwords or other means. You can easily get signups and yes this number will surely be proportionate to the amount of traffic that page has got.
Now coming to the current age, can you expect the same to happen? Every blog and website has a newsletter sign up form, most blogs offer a free ebook or a course to attract signups!
OK now coming back to the traffic and money making equation…..
The key here are two things – Conversions and Income generation model
Let me discuss these two in a bit more detail.
Make Money Blogging: Conversions
Driving traffic is a skill and is one part of the whole story. Converting this traffic is a whole lot different thing. And this is something whose purpose differs for different bloggers and business models.
I mean, every blogger will have a different goal.
Some may want their blog to act as a email collection funnel – all they want their visitors is to enter their email address. The blogger can then have a strategic email marketing model to make money from his/her list.Some bloggers may want to sell their product via their blog. All they want their readers to do is to click the “buy” button.Some bloggers may want to attract consulting clients or clients to other services they offer.
Some bloggers want to make money from Adsense-type ads and they want their traffic to click on the banners.
Some bloggers want to make money from affiliate products.
As you see, every blogger has a different goal or a purpose with his/her blog and the traffic they receive.
If they want their visitors to take a particular action, the blogger must make sure that they have the right conversion elements in their blog(s) that makes their visitors take the required action.
Some bloggers may only get 100 visits per day but their website structure and copy could so be that they are able to make 50 people sign up for their newsletter everyday! The conversion rate here is 50%.
Some bloggers may get 1000 visits per day but they’ll only be able to make 10 people sign up for their newsletter every day. The conversion rate here is 0.01%.
So, do you see the crucial part here?
So is Ana not good at conversions?
I hear you asking 🙂 I’m on her newsletter. I read her blog regularly. I read her Facebook updates. I watch her videos. Oh and recently, I learned that she has become a Slideshare addict and I watch her presentations as well.
Ana delivers extraordinary content that is top notch. Every blog post of hers is complete, in-depth and offers detailed actionable tips/solutions.
She is doing great at marketing – I silently learn and apply many of her “marketing” tactics.
So what’s missing? Here’s what I think could be the missing part of the pie:
1. May be Ana’s traffic is not targeted – I mean she wants to make money via income stream “X” and all those who visit TGC are not those “X” kinda people!2. May be she’s giving away too much for free!
3. May be she has optimized her site for one type of conversion, which is not very profitable for her kind of business while she has missed out another type of conversion which could do great for her profits.
4. May be Ana has not identified THE income model that works for her. I’m going to discuss just this, below.
Make Money Blogging: The Income Generation Model
Remember I said in the beginning that every blog has a different purpose and hence a different income model. Here’s a possible (short) list. You could make money blogging in any of the follow ways:
1. Affiliate marketing – sell other’s products and earn affiliate income.2. Email marketing – collect email addresses from visitors and then market products/services to them.3. CPC/CPM – drive traffic and make them click the ad banners.
4. Sell your own products.
5. Get clients for your services and earn money (warning: this is not passive income!)
Can you take a look at my blog and tell me what my top income sources are? Although I won’t reveal the exact figures for some very important reasons, here’s where my blogging income comes from:
> WordPress blog (monthly) maintenance – 10% (recurring)
> Web hosting – 10% (recurring)
> SEO services – 10% (recurring)
2. Affiliate Marketing – 15% (partially recurring)
3. My product sales – 5%
Even though I get 80% of my income from my services part of it is still passive.
I don’t burn myself out and I also do take frequent holidays and spend a lot of my time with my family (I have a 3 year old mommy-centered son; I hear “mommy, mommy, mommy all day :)).
I simply see that I don’t take clients more than I can handle.
Make Money Blogging: Reply to Ana and Takeaway
Ana, I love you for what you do. You help people from heart. You don’t hold back stuff.
I know you’ve had tough times with your personal life and you still didn’t disappoint your readers.
You have a great website, you have great marketing skills, and yes you are GREAT at driving traffic. And yes YOU deserve more money!
May be you should review these two bits – conversions and your income model.
With the kind of quality content you deliver, I won’t say that you can’t convert people. May be you are converting the wrong people or may be you should try a different approach to converting the traffic you get.
And this could also be a very valid reason as well:
I too think so. When I come to TGC, I already have those products you recommend. When I didn’t have any particular product that you either reviewed or introduced me to, I certainly used your link (ya know it ;)).
But wait, for all those who suggest about product creation, I am with you on it, Ana.
Having a product (no matter how great it is, how smartly you market it etc.) will not guarantee a boost in your income. As you can see from my own income model, my products contribute to a very less percent of my total income.
Plus, the idea of putting a big chunk of time and effort into creating a product and then make sure its not outdated, market it and make money out of it is not my thing either.And I don’t have one but many products. It works for some and doesn’t work for some others – I have yet to figure out why.
I can have my product as one of the income streams – but I won’t depend on it. Or I won’t expect my next product to boost my income over the roof. This is MY kind of income model.
So go bloggers, figure out what income model works for you.
- Find out what makes money, and put more work and effort into that model.
- Find out what doesn’t make money and eliminate it from your equation; more importantly, stop wasting your time, efforts and money on something that doesn’t work or generate income for you.
What, you don’t have an income model? Oh please go ahead and figure out one now!