Blog traffic is what denotes gets appreciation from the audience. Out of the hundreds of thousands of blogs available on the web, very few blogs get noticed and become popular and ultimately, will have a very huge following.
How to measure the success of any blog? As everyone things of, the answer is blog traffic. The higher the blog traffic is, the higher the popularity, in general. But this need not be always true, coz there is also blog traffic that just doesn’t convert.
But for this post, let us assume that if we manage to get enough blog traffic, then we also can manage to make that traffic to convert.
However, there are many myths in the process of confirmation of means of channels that bring blog traffic. Let us check out the inconsistencies in this regard.
Blog traffic relevance
Undoubtedly, traffic to a blog will give encouragement to the writer and the blog owner. However, newbies cannot and may not get the expected numbers in the initial weeks or months after the launch of a blog. This will not imply the failure of a blogger. It is the incubation time and nurture time to prepare for the future blog blast.
As blogs evolve over a period of time, consistency plays vital role in deciding the growth of a niche blog. A growing blog’s success is indicated through a steadily growing blog traffic stats curve rather than finding hiccups in the forms of very high numbers in one day and no visitor at all on the other day (by the way, you need to find some Yahoo Site Explorer alternatives now!).
Your blog traffic can only be consistent (meaning it will achieve some sort of a plateau or at least go in the increasing order) only if you get relevant traffic. Bursts in the traffic curve usually occur when your blog traffic is usually irrelevant (and given the number of Google’s updates).
Spending more online time
There is yet another segment of bloggers who measure the success in terms of number of hours a blogger spends online. The only advantage of your online presence is that you’re available to respond or approve comments and to repair broken or wrecked links on your site in no time.
You must also spend your online time on researching and coming up with useful information to share and then packing that information in a form (say a blog post, an audio, a video post, a report etc.). And this is the most important bit ever! Read below.
Content is king
This is well known and well established. No doubt about it. I mean, content is the backbone of whatever business you’re going to do online. You sell, convince, attract, capture attention, market, make relationships, establish expertise through your blog content.
But your content should reach the relevant audience or it will have much less value; no matter how top quality your content is.
So your targeted blog traffic plays the role of making your King, King. Your ultimate aim is therefore to put your content out there before targeted and relevant audience so that it gets the right recognition, treatment and exposure.
While there are many ways to generate blog traffic, it is essential to concentrate on core competency where you can do the maximum justice. You can promote blogs through social networking sites, social bookmarking sites, blog commenting, forum commenting, guest blogging, etc.
However, you should have keen eye to gauge the success channel and it is advisable to spend more time and effort in that area.
For example, if you are able to get tangible traffic figures through guest blogging, you should indeed be doing more of it. But always keep the other methods by hand.
Don’t rely merely on one or two techniques. Tap all the possibilities to gain optimal results.
Unable to get mention from A-List blogger
This is one of the main concerns of many bloggers: “I am unable to get their attention so that they will link to be, tweet about me or mention me anywhere!”.
It is true that mentions from A-list bloggers can trigger a new wave of blog traffic. But, the key to this happening is with you. If you are not able to offer quality content that is worth talking about, then not only A-listers, in fact no one will mention your content.
Even if some A-Lister mentions you out of pure courtesy or friend-sake, you will not be able to retain the new blog traffic generated in this manner.
Blog traffic takeaway(s)
- Blog traffic volume should be analyzed keeping your blog’s age in mind. If your blog is quite new and if you’re comparing your blog traffic stats with that of another A-List blogger who has been blogging for 10 years, it is just waste of time.
- Your ability to offer innovative and thought provoking content will bring more blog traffic than you think your time spent online will bring.
- Content modulated with audience’s needs brings more blog traffic. In other words, if you deliver what is expected from you by your audience or what is most wanted in the market, then you will get consistent and sticky blog traffic.
- Focus on the blog promotion tactic (as per your core competency) where you can get back more.
- Instead of spending all day looking at your stats you actually need to do something about it!
What are your thoughts about the myths and misconceptions about blog traffic and the related stats?
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