Following the number emails I received in relation to a recent post “8 ways to increase reader engagement of a blog” I thought it would be nice to share some more ideas.
As a result here are 4 more ways to increase your blog’s reader engagement.
A picture is worth 1000 words. When you have a picture or many pictures in your blog post you are most likely to engage the reader with your first impression.
The more relevant the picture is the more engaged the reader will feel.
In fact your picture will make the reader to decide in seconds whether to continue reading your blog post or not.
If you use images in your blog posts (and I don’t know why you wouldn’t) make sure you optimize them for image search:
While using pictures to gain attention, it is important that the pictures are relevant to the blog post and funny or thought provoking, if necessary. However, make sure that you give credits to the pictures you use in your blog posts.
You can look for stock photos in various places, free or paid, the choice is yours.
However, you can also go premium to avail some of the high quality premium images.
I personally use Deposit Photos and Fotolia (aff links) for all my image needs! I highly recommend Deposit Photos – they offer a low volume subscription plan where you can download 5 images a day for $69 per month.
But you can also get free stock photos if you are tight on budget. Make sure you give proper credit to pictures or you may run into trouble.
In addition, make sure you upload the “web friendly” version of the images you downloaded since very high quality images will be bigger in size and will make your site load slow.
This will not encourage reader engagement; the reader will simply click the back button before things even start!
Offering free stuff is a way to engage readers.
Especially when your free stuff is prominent or obvious in your home page and in all pages, you are most likely to win a reader.
Note that I said “most likely” and not definitely coz it still needs some trust building before people could simply stay longer or eventually give you their email address.
Offering free stuff is a way of calling to action and since something free will attract anyone, the reader is most likely to take the necessary action (like subscribing to your blog).
In addition, depending upon the value of the free stuff and its content, you will most likely gain a loyal reader.
If your free stuff offers them really worth stuff they will come back to your blog, they will spread the word and they are most likely to buy any product that you launch later.
Confused about giving away a freebie or not? Read this post for more insights:
The Pros And Cons Of Using Freebies As Bait
You can make anyone happy by having an archive page in your blog. When someone arrives at your blog through a search and end up liking your posts, they would want to dig deeper. They want to skim through all your posts and find those posts that interest them and read them.
All this is possible only if you have a neat archive page which displays all your old articles in some clean organization. It is highly recommended that you put the link to this archive page obviously and make it easy for the readers to get to your archive page from all pages.
I have ended up subscribing to various blogs (even some are on topic that I am not too deep into) just because I like the writing style and the voice of the author.
When I start to read an article and if I feel that the voice or the writing style is sounder than the information in the article itself, then it reaches my heart and mind so soon.
As a blogger when you have a consistent writing style and if you can make your voice sound good and authoritative in your niche, you can surely make your reader look for more.
You can easily make them stick around this way.
No, I want you to open up in the comments and let me know any more tips to increase reader engagement of a blog.