Everyone wants to stand out, they want their blogs to be read and they definitely want to make a difference.
They want to be well known among their peers and hopefully make an impact in their niche.
How are you supposed to do this though when there are literally thousands if not millions of blogs competing for the same thing!
It’s safe to say that there is a lot of content out there giving you advice on how to achieve this but I bet you won’t find one on what I’m about to share.
Standing Out With Your Content
Jane wrote about this topic in March of 2014 but her focus was mostly on the writing aspect of it. That’s pretty darn vital, it’s why we blog.
She covered these subjects in that particular post:
- Identifying your voice
- Being everywhere
- Guest blogging
That can definitely help when you want your content to be noticed because that’s what blogging is all about right! Is that all it takes though to really stand out?
Other Suggestions About How To Stand Out
I did a little research myself to see what everyone was saying just so I could prove my point here. Most of them just covered things like:
- Just being yourself
- Writing captivating headlines
- Use images
- Talk to your readers
- Connect with influencers
- Have an angle
- Be passionate about your topic
- Be an exceptional writer
It depends on who you speak with as to the advice they’ll give you though. I agree with everything Jane and others have said but I want to bring something to your attention that I was never taught. Over the years I quickly learned most people weren’t aware of this either.
Be Comfortable In Your Own Skin
I want to touch on a subject Jane had said in her post that I mentioned above.
She said, “Can you find another person in the whole universe just like you? I mean, just like you – appearance, characteristics, genes, etc. – everything just like you?
Here’s the answer.
You can NEVER ever find another person just like you. And that’s key to your survival online.”
I could not agree with her more because there are trillions of people in this world but there is not another you.
Now you might not view yourself as anyone special, I certainly don’t. I was extremely intimidated by the people I was meeting online because my first impression was who I initially thought they were. It didn’t mean that’s who they really were.
You can never judge a book by its cover, never.
Not everyone is going to enjoy your content or even like you and that’s perfectly okay. It doesn’t matter if you take all the advice I just listed above.
If you’re really honest with yourself you think the same way. You don’t like everything you read and you don’t like everyone you meet. If we all thought, acted and did things the same this would be a very boring place to live.
That’s what makes people different but what you do want to do is make those connections with the people you can relate to, that you have things in common with or perhaps you want to be where they are now.
Connect with people and just be you because if you aren’t true to yourself then you’ll go through life and blogging having to pretend you’re someone you’re not. That’s not going to get you very far.
By just being comfortable in your own skin this will help you in so many ways and you’re really going to meet some amazing people.
Those people will get a chance to know you, like you and trust you which we all know lead to how you can have success in life and in business.
You Can’t Do This Alone
Everyone blogs for different reasons but the bottom line is we want our content read and shared. Would you agree with that statement?
Some people are happy with just that but the majority of us that use our blogs for business reasons definitely want and need more.
We need prospects, customers and clients in order to continue building our businesses.
Good content alone will not accomplish this.
Its people who are going to read your content right and its people who are going to share it with their friends. It’s people who are going to comment on your posts and sign up for your list.
It’s people who will become your customers and support you along the way.
I’m sure of course that you’re aware of this fact but when you really step back and look at how things work offline and online wouldn’t you agree that it’s the people you’ve come in contact with that have helped you get to where you are today?
When you start to pay attention to the people you run across and get to know, that’s when some serious things can start happening for you.
It’s All About The Connections
I literally went from being someone no one had ever heard of to someone people started paying attention to. I was standing out…
Jane and I have both written many times about how powerful blog commenting is. It’s what really put me on the map and little did I know that because I’m very opinionated my comments stood out.
When I read someone’s post I can relate to what they are saying. That’s all people really want, to know you actually read their post and have something to share.
People started to notice this and whether you admit it or not, people want someone like that visiting their blogs and leaving those types of comments. The more comments you have, and by that I mean good meaningful comments, the more people start to pay attention to you and view you as an authority in your niche. You’ll start to stand out.
People will start talking about you.
In November 2011 Danny Iny of Firepole Marketing was holding a contest. He was promoting his new book at that time, Engagement from Scratch.
He was looking for people who were engaging online so a friend of mine nominated me without me knowing.
I won and that’s how I started to be known online as the “Engagement Superstar”.
It all started because I was putting myself out there but you want to also know why people started noticing me?
Because I care.
I truly care about others and am always eager to help them. When you only think about yourself and what you can get out of this then you’re going to be very disappointed as the weeks, months and years go by if you last that long online.
Take Jane’s advice about the writing part of it because if your content is horrible nothing I say can really help. You might excel better behind the scenes so connecting with people is still what’s going to help you the most.
Remember, it’s about the people you meet and the connections you make.
This all seems quite simple wouldn’t you agree?
When you really step back and think about it, it really is that simple.
Offline I’m sure you have plenty of friends and/or acquaintances. Some people are more comfortable making new friends online because they’re sitting behind a computer screen.
Never be afraid to let them see the real you though and also have your picture online so they can see who they are communicating with.
Don’t hide behind the computer screen forever because if you want to have success with your blog you have to start to venture out, meet new people, get to know them and make those connections.
Ah, The Magical Ingredient
Isn’t it funny that the magical ingredient that I speak of is just being you. The kind, caring, helpful individual that you are!
The person eager to meet people, helps them in any way, share their content and comment on their posts.
If people did that over on your blog don’t you think you’d pay attention more? If their content is good wouldn’t you want to share it more? If you had the opportunity to meet them, get to know them and really found out that you liked them wouldn’t you want to help them?
Do you see that when enough people do this that their name will be spread around all over the place and people can’t help but start to pay attention?
Guest post invitations start arriving, invitations to contribute to “expert” posts start showing up and opportunities to be interviewed start flooding in.
Is it content alone that will do the trick?
Oh, we only wish my friend…
Start networking, start meeting people, start helping them, start commenting on their posts, start sharing their content and you will see exactly what I’m talking about.
Eager To Hear Your Thoughts
We would love to hear your thoughts on what I’ve shared with you. Do you agree with me or disagree? What are some experiences you’ve had where people stood up and took notice?
We look forward to your comments and of course sharing this post with your friends. When you help them find solutions to their problems than they are going to look to you more for help down the road.
I want to thank Jane for this opportunity and I look forward to meeting and chatting with you all.
Adrienne Smith’s passion has always been to help others. She started having tremendous success with her blog in early 2011 just by sharing her experiences in her posts. Over time she’s built some wonderful relationships with her readers and was even named the “Engagement Superstar” by Danny Iny. She shares a lot of tips in her free report but everything she did in her Build a Blog Community course.