List building 101: Effective tips and strategies for viral list growth
How to master the art of building an email list, maintain it properly and use it for your business
Why talk about list building?
Let’s face it, plain and simple. If you’re running an online business, your business deal is never going to be one-way. Just like any other offline business, you will need to communicate with your potential customers.
Now, many bloggers who are running one or more online businesses, still do not completely understand the importance of list building. So why do you need an email list?
The answer could be any or all of the following:
- You want to introduce your new products, updates and offers to your customers.
- You want to promote your products to your customers.
- You want to constantly market your own product to your customers.
- You want to recommend/endorse/promote others product to your customers so that you can make affiliate commissions.
- You simply want to talk to your customers and ask for their feedback.
The list is not exhaustive. There can be more reasons as to why you will need an email list.
First off, if you’re running a blog (no matter if you’ve just started or you’re an established successful blogger already), you will have people who benefit from it. I mean, if you’re offering quality content on your blog consistently you can easily become an authority and you will have a good sized audience following you.
Building an email list is about collecting those loyal readers on a list, so that you can talk to them personally (unlike your usual communication with them on your blog)
Here at Problogging Success, I have a dedicated category on “List Building” where you will find all sorts of information, tips and strategies you would need to build your email list.
I will be updating this page for more and more information on successful list building as I add them on the blog.
You need the right list building tools
One of the most important aspects in list building is to make is effective, and less annoying to the readers. You cannot punch on your readers face and keep on asking them to subscribe. List building might be important for you and your business but your readers don’t care until you give them quality.
At the same time you cannot leave some juicy list building opportunities untouched. Here is a simply smart tool that helps you leverage the power of automated list building in a non-annoying way.
I use a combination of Ninja popup, Magic Action box and few lines of our custom coding to help us place eye-catching and highly converting optin forms.
List building doesn’t end with merely adding subscribers to your list. It is about making them to stay in your list, otherwise all your list building efforts may go waste.
Email autoresponders help you to contact your subscribers on an automated basis. Although total automation is really bad, a bit of automation could do good.
For instance you could offer free e-courses, set of useful tips in parts (emails at regular intervals) combined with your real time broadcasting. I again insist on avoiding full automation.
List Building Knowledgebase
How I segmented my email list and increased subscriber engagement
List Building: The Pros And Cons Of Using Freebies As Bait
Aweber Tutorial: Track Your Page And Form Conversions
Email List: 5 Effective Strategies To Double Your List Growth
List Building Tools
Immediate List Building Pro Review: Real Boon For Bloggers
Automated List Building For Viral List Growth